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SOCIAL MEDIA POLICY

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Introduction

This policy provides guidance for members of the company on using social media internally and externally. The policy helps identify and mitigate risks associated with social media use.

 

Definition

For the purposes of this policy, ‘social media’ is online social networks used to disseminate information through online interaction.

 

Purpose

Regardless of whether social media is used for business-related activity or for personal reasons, the following policy requirements apply to all board members, staff, and volunteers of Pacific Integrative Health.

 

Use of company social media accounts

The company will appoint a staff member as a social media officer responsible for managing and monitoring the company’s social media accounts. All posts on the company’s social media website must be approved by a staff member. The company reserves the right to remove any content at its own discretion.

 

Staff conduct on social media

When using the company’s social media, staff will not post any material that

  • is unlawful, threatening, defamatory, pornographic, inflammatory, menacing, or offensive

  • infringes or breaches another person’s rights (including intellectual property rights) or privacy, or misuses the company’s or another person’s confidential information (eg do not submit confidential information relating to our patients, personal information of staff, or information concerning the company’s business operations that have not been made public)

  • is materially damaging or could be materially damaging to the company’s reputation or image, or another individual

  • is in breach of any of the company’s policies or procedures

Staff will refrain from using social media to

  • send unsolicited commercial electronic messages, or solicit other users to buy or sell products or services or donate money

  • impersonate another person or entity (eg by pretending to be someone else or another company employee or other participant when you submit a contribution to social media) or by using another’s registration identifier without permission

  • tamper with, hinder the operation of, or make unauthorized changes to the social media sites

  • knowingly transmit any virus or other disabling feature to or via the practice’s social media account, or use in any email to a third party, or the social media site

  • attempt to do or permit another person to do any of these things

-  claim or imply that you are speaking on the company’s behalf, unless you are authorised to do so

-  disclose any information that is confidential or proprietary to the company, or to any third party that has disclosed information to the practice

  • be defamatory, harassing or in violation of any other applicable law

  • include confidential or copyrighted information (eg music, videos, text belonging to third parties)

  • include confidential or copyrighted information (eg music, videos, text belonging to third parties)

Monitoring social media sites

The company’s social media channels are part of our customer service and should be monitored and dealt with regularly.

 

Personal social media use

Staff/volunteers are free to personally engage in social media outside of work hours, as long as their actions do not have the potential to bring the company into disrepute. Employees may not represent personal views expressed as those of this company.

Any social media posts by staff on their personal social media platforms must not reveal confidential information about the practice or a person who uses the services (eg

 

Staff/volunteers should not post information relating to patients or other staff, or information concerning the practice’s business operations that have not been made public).

Staff/volunteers should respect copyright, privacy, fair use, financial disclosure and other applicable laws when publishing on social media platforms.

Staff/volunteers are asked to add a disclaimer to any questionable posts that they themselves may post on their social media platforms if they identify themselves as an employee/volunteer of the company. An example may be ‘The views expressed in this post are mine and do not reflect the views of the practice/business/committees/boards of which I am a member’.

 

Breach of policy

All social media activities must be in line with this policy.

Policy review statement

This policy is to be renewed every twelve months. Next policy review is June 2023.

Business information

Legal name: Pacific Integrative Health Inc.

Trading name: Pacific Integrative Health

ABN: 36 262 478 942

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